Projects

Online and Offline Social Connectedness

Collaborators: Funda Kivran-Swaine, Hyunsook Youn, Ibi Adenuga

This project investigates the relationship between offline and online social connectedness in Facebook and Twitter. We examine the relationship between offline and online connectedness among college students and the ways in which online participation in social network sites influences their perceived social connectedness online as well as offline. Data include surveys of SNS users, focus groups, and analysis of server-log data from Facebook and Twitter.

 

Social Support and Control in Online Communities

Collaborators: Heewon Kim, Seol Ki

As online communities continue to evolve and become more technologically sophisticated, it is important to understand what factors and mechanisms give community members a sense of belonging and lead to community longevity. This project investigates the evolution of an online message board community, including the ways in which concertive control and social support mutually reinforce one another and serve to regulate and perpetuate the community. Data include ethnographic observation of an online message board community that has been in existence for over a decade, a survey of members, and textual analysis of postings. We are exploring the ways in which communication processes explain why the community has become so close-knit and endured for over a decade, despite the fact that most of its members have never met face-to-face.

Global Virtual Team Collaboration

Collaborators: Maggie Boyraz, Christine Goldthwaite, Young Hoon Kim, Anu Sivunen, Emma Nordback, Niclas Erhardt

This project studies global virtual team processes including creativity, conflict, identity and identification, knowledge sharing, and perceptions of proximity, how they develop and the role they play in team performance. We examine the role of individual factors such as cultural intelligence and global mindset on performance and future intent to work in multicultural teams as well as team-level factors such as knowledge sharing networks and cultural subgroups that form via email and other communication technologies. Data include surveys, interviews, and communications data (email, discussion board, conference call) from a number of global virtual teams.

 

Social Media and Organizational Knowledge Sharing

Collaborators: Julia Eisenberg, Nik Rozaidi, Anna Gryaznova, Dina Nekrassova

This project examines the role of social media tools in facilitating internal organizational knowledge sharing and collaboration processes. We are collecting data from three multinational organizations headquartered in the United States and Russia, including a high-tech engineering start-up, a software outsourcing company, and a large telecommunications company. Data include in-depth interviews, surveys, and analysis of server-log data. We are examining the strategic affordances of various social media tools and the ways in which they elicit tensions in open communication versus ambiguity and covert behavior, as well as the extent to which social media enables knowledge sharing and fosters ideation and innovation across various organizational boundaries (cultural, functional, and geographical) in distributed organizations.